It's official, Rihanna and Eminem have collaborated on a new track together, which will appear on RiRi's album. After all the break through success of the pair's last collab on "Love The Way You Lie", it's no wonder these two hooked up to put down another track.
In this recent interview with MTV, Rihanna shares the details of the collaboration and why she chose to have the rap superstar on her new album.
Rap music business - Marketing and Promoting the Future of Hip Hop
Showing posts with label Rihanna. Show all posts
Showing posts with label Rihanna. Show all posts
Monday, November 1, 2010
Saturday, October 16, 2010
Rihanna Joins Drake, Trey Songz & Pitbull In Kodak Commercial Campaigns
Rihanna has become the newest member of the latest in the Kodak brand marketing campaign. She joins the likes of Drake, Pitbull and Trey Songz on her very own commercial for the camera and film company.
Saturday, November 21, 2009
Rap Music Business Facing Challenge, Album Leaks Force Early Releases
Remember when Jay-Z's Blue Print 3 leaked a full month before it's release ? Eventually the rap artist entrepreneur decided it made more business sense to rush the release ahead of schedule in an effort to sort of combat the "damage" which could be caused by the record leaking earlier online.
It seems to be becoming a trend, with 50 cent's new album "Before I Self Destruct" now implementing the same exact strategy. Having now leaked across the world wide web, this forced the G-Unit Records mogul to release the record early, after the album had been pushed back for many many months.
Is this seriously still a problem ? Depends who you ask. Any big name mainstream rap artist is going to have security issues revolving around their new rap music tracks. It's hard for these super star artists to keep these projects under wraps long enough for a legitimate release and full music marketing campaign to begin. But why not use it to your advantage ?
Lets take for example, the release of Eminem's Relapse album. It was highly speculated that the album leaked online ahead of schedule on purpose, as a tactic to gain more attention. The idea was, since the rap artist was releasing two albums (Relapse 1 & 2), the early leak was the first album, and the second album would be released on the actual street date.
Although this did not happen, it would have made for an interesting and innovative strategy that had not been used before. It's definitely time for these super star rappers to get creative with their album releases.
Clearly indie rap artists are not having this same issue in the music business. It's hard for an album to "leak" online for a group or artist who does not have that main stream appeal yet. After all, if nobody knows that you exist or that you music is about to be released, then who will rush to download it before it even comes out ?
The key here is definitely how much demand is out there for your music to be heard, played and purchased. Even independent rap artists should be seeking out new ways to revamp the traditional "release" of a record. How do you feel about album leaks ? What are some other ways around the security issues involved with such a high stakes music venture (i.e. a Eminem, Jay-Z or 50 cent album release) ? Leave your two cents piece.
It seems to be becoming a trend, with 50 cent's new album "Before I Self Destruct" now implementing the same exact strategy. Having now leaked across the world wide web, this forced the G-Unit Records mogul to release the record early, after the album had been pushed back for many many months.Is this seriously still a problem ? Depends who you ask. Any big name mainstream rap artist is going to have security issues revolving around their new rap music tracks. It's hard for these super star artists to keep these projects under wraps long enough for a legitimate release and full music marketing campaign to begin. But why not use it to your advantage ?
Lets take for example, the release of Eminem's Relapse album. It was highly speculated that the album leaked online ahead of schedule on purpose, as a tactic to gain more attention. The idea was, since the rap artist was releasing two albums (Relapse 1 & 2), the early leak was the first album, and the second album would be released on the actual street date.
Although this did not happen, it would have made for an interesting and innovative strategy that had not been used before. It's definitely time for these super star rappers to get creative with their album releases.Clearly indie rap artists are not having this same issue in the music business. It's hard for an album to "leak" online for a group or artist who does not have that main stream appeal yet. After all, if nobody knows that you exist or that you music is about to be released, then who will rush to download it before it even comes out ?
The key here is definitely how much demand is out there for your music to be heard, played and purchased. Even independent rap artists should be seeking out new ways to revamp the traditional "release" of a record. How do you feel about album leaks ? What are some other ways around the security issues involved with such a high stakes music venture (i.e. a Eminem, Jay-Z or 50 cent album release) ? Leave your two cents piece.
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