Wednesday, July 15, 2009

Tricky Daddy Goes Independent, Starts Dunk Ryders Label and Beefs With Rick Ross



Trick Daddy Dollars has been in the music business since the mid 1990's, so you can bet he knows a thing or two about career perseverance. Since 1997, the rapper has had a strong southern following, national success and Billboard hits, such as "Lets Go" and "I'm A Thug" and "Shut Up".

Originally one of the first rap artists signed to Slip-N-Slide Records, Trick Daddy left the label in 2000 to sign with the major label Atlantic Records. Now, free at last from the clutches of his old record deal, Trick Daddy is back and ready to launch his own indie rap label, Dunk Ryders Records.

"Finally Famous" is 8th studio album and first project for the new record label, it will to be released on September 15th of this year. What is Trick up to these days to spark some interest ?

A beef with fellow Miami rapper Rick Ross for one, while I'll save you the details I will point out that it is not coincidental timing in the slightest. This is a great strategical move by Trick Daddy to market his music. Releasing diss tracks is the artist's way of attracting old fans back again and new fans for the first time.

This "beef" with Rick Ross is just a tactic to hype the arrival of Trick's new album. Perhaps this makes both of these rap artists more relevant ? Then again, maybe not. Either way Trick, real name Maurice Young, is a natural born entrepreneur that just happens to make good rap music into a great business.

2 comments:

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