Wednesday, July 7, 2010

Hip Hop Icon Snoop Dogg Joins New Partnership With Landy Cognac

W.J. Deutsch Sprits LLC (WJD), owner of the brand LANDY Cognac will launch a marketing partnership with international hip-hop icon Snoop Dogg.
"The partnership between LANDY and Snoop Dogg creates the perfect platform to launch LANDY'S affordable luxury product," says Stephen Lewin, Senior Vice President, General Manager -- Spirits Division at WJD. "Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with LANDY Cognac – a brand that mirrors these characteristics. Snoop leads the hip, fashionable and smooth lifestyle that LANDY Cognac represents, and is sure to resonate with the strong urban following that LANDY is rapidly growing."
Spanning almost 20 years in the rap music business, Snoop Dogg has released 10 hit albums and two television series with MTV. Snoop will appear as a sponsor at promotional LANDY events, promotions and after-parties.

Read the full press release at HipHopPress-Landy Cognac Partners With Snoop Dogg.

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