The International Consumer Electronics Show is an annual event, taking place at the Las Vegas Convention Center in Las Vegas, Nevada. It is a haven for big technology companies and superstar recording artists to make new deals, announce partnerships and launch new products. It's also a kick ass event to be a part of as you get to browse through all the latest gadgets that are about to hit the market.
Many superstar artists take part in the event, as it is useful to invest the time and efforts into a partnership which could have incredible advantages to your future music marketing campaigns.
Not only is it a clever strategy, it is just good business to make these type of investments, providing you've done thorough research and product development for your target market.
Among some notable product launches this year, were the expansion of the Monster Beats By Dr.Dre headphone line. Lady GaGa participated by starting the launch promoting the new set in red.
Monster Beats By Dr.Dre Solo RED HD Head Phones. Five dollars from the $230 pair is donated to aids research in Africa.(That's it?)
The Beats Spin, are a new comfortable pair for the hard working class Dj's.
Dr.Dre and Diddy also collaborated on a new head phone set of ear buds, check them out. Here is a video of the new product line expansion.
All in all the show was probably amazing. I have a friend who was there personally promoting his company's products. Hopefully he is doing well, and I'm sure I will hear all about it when he returns.
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