The two affiliates will also seek out advertisers interested in getting in on the action, directly targeting their marketing campaigns to the urban music/hip hop markets.
"OurStage has proven itself to be the premier outlet for new artist discovery on the internet, and together we look forward to starting a new chapter to benefit all 21st century music lovers," Vibe editor-in-chief Jermaine Hall stated.
Although Vibe mag was on it's way "out", it just refuses to die after making such a mark using it's own cultural voice for hip hop. Partnered with OurStage, Vibe will be selecting the most promising artist/group from a joint site and make the appropriate connections to notable producers, executives, and other contacts.
Sha Money XL (formerly of G Unit Records and executive producer for Dream Big Ventures) is slated to provide constructive criticism for the first selected artist/group developed through the new venture.
For more information, feel free to read this great article by Alezandra Osorio from Digital Music News: http://www.digitalmusicnews.com/stories/032410ourstage
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