Wednesday, September 9, 2009

Rapper T-Pain Promotes New Auto-Tune iPhone App

That's right, now you too can be T-Painin' !

The Apple Store now features the new "I Am T Pain" application for $2.99. Antares, the company which developed Auto-Tune, partnered with the rapper to create this new app. It is a first of it's kind, allowing users to alter their vocals, record and share music uploads via e-mail and the popular social networks such as MySpace and FaceBook.

Jay-Z's first single "D.O.A. (Death Of AutoTune)" had stirred up a minor controversy about the relationship between these two rap artists. T-Pain went on record to to respond by saying "FUCK JAY-Z!". This app will no doubt only increase the popularity of the Auto-Tune trend that has impacted the rap music business for quite some time now.

This is a great marketing strategy for T-Pain, who further develops his AutoTune-esque style and cements his brand name and position within pop culture. What are your thoughts on this development?

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Rap music business - Marketing and Promoting the Future of Hip Hop