Wednesday, June 26, 2013

New Video: "All These Lights" - The Grouch & Eligh



Now this is a sick music video! The Grouch & Eligh connect with Pretty Lights for this new single & video combo which was released yesterday. "All These Lights" is directed by Sean Michael Williams & Gus Winkelman.

Official Press Release:

Oakland’s The Grouch and Los Angeles’ Eligh, collectively known as the rap duo G&E have hooked up with electronic music sensation Pretty Lights to bring us their brand new single and video, "All These Lights".

The collaboration was honed when the duo met Pretty Lights in his home state of Colorado. “We had a good rapport,” Grouch notes, "Pretty Lights turned out to be a long time fan of ours. We were flattered, he was cool, and we knew we had to work with him."

The official video for "All These Lights" publicly introduces a style of video editing known as lyric-lapsing. Users of Vine may recognize similarities in the look and feel of the video, but G&E explain—"its much more than that, it's a combination of stop motion and time lapsing techniques shot with our lyrics synced up simultaneously. For every second of video we did 24 takes, each take being slightly different from the previous. It's difficult to explain but basically, you have to see it!".

http://therealgrouch.com

No comments:

Post a Comment

Rap music business - Marketing and Promoting the Future of Hip Hop