Friday, November 18, 2011

Kendrick Lamar Joins adidas Originals Marketing Campaign

Peep the new viral video for the adidas Originals campaign, which features Compton, California emcee Kendrick Lamar breaking down what it means to be original. Here is the description of the new adidas boots:
The boots, which launch November 19th, will include two new silhouettes; Fort and Elmwood. Inspired by the adidas Fortitude Mid, the Fort’s water resistant, full-grain leather and hiking boot detailing provide the comfort and durability that will help you battle the elements this winter. The fashion forward Elmwood Boot features a quick release lacing system, three striped rear quarter panel detailing and alpine mountaineering outsole.

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