Eminem's Single "Not Afraid" Featured During Hockey Night In Canada

During this year's NHL Stanley Cup Finals between my favorite team the Philadelphia Flyers vs. the Chicago Black Hawks, I noticed what great music placements Eminem always gets for his newest singles.

Granted, when you're a superstar rap artist you can pull those strings. But, what does it take to have your song placed during one of the world's biggest sporting events when tens of millions of people all over the world are tuned in? Great music marketing!

Check out Eminem's "Not Afraid", produced by Toronto's own hip hop producer Boi-1da which was used during CBC's broadcast of Hockey Night In Canada (HNIC) before last game.