Changing The Game Up - Sol illaquists of Sound Implement New Strategy For Touring

Over the better part of a decade, Anti-/Epitaph recording artists Sol illaquists of Sound have built a movement in their hometown of Orlando, and it goes beyond music. By contributing their skills, interests, and unique personalities to the city in which they live, Solilla’s four members have built a strong and long-lasting community of friends, family, and music fans.

Always approaching other facets of the music business with unorthodox methods, the Sol illaquists of Sound are now introducing an new outside-the-box strategy to promote their latest album, "No More Heroes". With the Hometown Heroes Tour, Sol illa will establish themselves in some of the America's most culturally vibrant cities through month-long residencies in each stop. SoS will live in each community and integrate what they do into that place's already existing art, music, and cultural scene. In essence, this strategy utilized by SoS is reinventing the way a group embarks on tour.

“In the time that we spend in Austin, we hope to develop a relationship with the community that the normal, ‘one-day-in-and-out’ national tour schedule doesn’t allow,” says DiViNCi, producer/MPCist for Solillaquists of Sound. “Not just a ‘Hi, do the show, Bye’ routine, but a deeper connection with the fans and the scene that they have created/belong to.”

Since February 27, 2010 SoS has been living and working in Austin Texas. The group will continue to do this for a period of four weeks, culminating with a showcase at this year’s South By Southwest Festival. In the weeks leading up to the event, Solillaquists will appear and perform at local events, promote the showcase through radio appearances and in-stores, teach classes, organize lectures, connect with art groups in the community and engage in recreational activities with music fans.

And it doesn’t stop there! The Sol illaquists plan to take this method of touring to other US cities as the year progresses. The unique music group will also be implementing this movement overseas, as they are relocating to France for a month immediately following their adventures in Austin, Texas.

“The connection that we create with these cities and the relationships that we develop all tie into breaking down the wall between us and our fans,” says DiViNCi. “That element is going to play a massive role in the theme and direction of our next album.”

Here is how you can get down with the Sol illaquists of Sound!
AUSTIN, HERE’S WHAT WE NEED FROM YOU:

• Shows and Events:
No one knows your scene better than you, so please feel free to school us on what your community has to offer. Whether it be dope restaurants, stores, weekly events, schools, events we can judge/host (i.e. MC battles), Open Mics, Skate Parks, Farmer’s Markets, or radio stations, let us know what is going on in Austin.

• ATTENTION LOCAL ARTISTS; We want to perform with you!
Normally, when we roll through your city we are looking for local openers to share our stage with. But on the Hometown Heroes tour, we are paying respect to you on your home turf. If you would like us to open for you, play at your house party, or provide the soundtrack to your cousin’s bat mitzvah, this is the perfect opportunity to make it happen. Hit us up and we will work out the details.

Check out refreshing new music from Sol illaquists of Sound: