Tuesday, November 24, 2009

Lupe Fiasco Announces Title Of New Mixtape Through Twitter Account

Hip hop recording artist Lupe Fiasco has recently leveraged the power of his social media networks to spread the news of his new mix tape to all of his music fans. The rapper announced the title of his new mix tape, "Enemy of The State", to the almost 42,000 followers on his Twitter page.

This is sound strategy when it comes to marketing your own music online. Using your own popularity to your advantage by spreading the word about your upcoming projects is a great way to keep current and potential fans interested in what you are doing. Social media sites like MySpace, Twitter and Facebook can help an independent rap artist build the following needed to see success in the rap music business.

It is also extremely helpful if you have your own website being used as the basis of your social network campaign. For instance, lupefiasco.com will be the first search result if you go searching for the artist. His website also links to his MySpace and Twitter pages.

After his first album, "Food and Liquor" helped break this hip hop artist out on the industry scene, his follow up album would turn him into a rap super star. Following up with "The Cool", Lupe received the much deserved recognition for being a talented and unique artist. "The Cool" also brought Lupe Fiasco some commercial success, with his hit single "Superstar" holding down the number 1 spot on the Billboard Hot 100 charts for over 9 weeks.

Lupe continues to reach new fans by staying true to his own values as an artist. Check out LupeFiasco.com for more information. Also, peep this new track by Lupe Fiasco entitled "Solar Midnite" which is featured on the upcoming "Twilight Sage: New Moon" soundtrack.

1 comment:

  1. Manuel “Manny” Alcantara is a rising star in the world of R&B and hip-hop. And while the music industry remains an uphill battle, the multi-talented nineteen year-old Lynn, MA native has watched as his fan base has expanded around the globe. Manny’s songs have been on the radio and he has performed to crowds that are growing in both size and enthusiasm. But now he is being asked to climb an even higher mountain to engage a fierce enemy…Drunk Driving.

    Manny was recently named the 2009 New England Hip Hop and R&B Spokesperson for the Ground Control Drunk Driving Prevention Campaign. This first of its kind program uses up-and-coming talented musicians to educate American teenagers about the dangers associated with drinking and driving.

    Manny’s association with Ground Control has afforded this Lynn, MA. resident a unique insight into the ways drunk driving effects American society. Says Manny, “I feel privileged to be able to make a difference. Being a young adult I am on the front lines. Kids my age are dying everyday and for what? I think it is amazing that I have been asked to use my music to draw attention to the fact that these terrible tragedies are preventable. If my music can save even one life, then I will feel I have accomplished a lot.”

    I hope we can count on you to help us shine some light on both this amazing and talented young artist and this important cause, in the form of a quote or media attention. Your involvement with our cause is vital this season in helping Manny and GROUND CONTROL save lives.

    Both Manny and the President of the Ground Control Campaign are available for phone interviews at your convenience.

    For more information on Manny's album please visit:

    To learn more about Manny, please visit his official website and Electronic Press Kit:

    For more information on Illumina Records and Promotions or GROUND CONTROL, please visit:


    Nicole Van Eden
    Director of Publicity
    Illumina Records/GROUND CONTROL


Rap music business - Marketing and Promoting the Future of Hip Hop