Saturday, November 21, 2009

The Consequences of Your Commitments, Rap Artist DMX Sued for $1 Million

In the rap music business, there are many lessons one can only learn through experience. Any celebrity or independent artist can learn the same lesson, but by a different scale of consequences.

Take for an example, an indie rap artist who intentionally misses out on a scheduled performance. This will surely have negative consequences for this artist and his/her brand. Simply put, it is just not good business to miss or back out of an engagement you have previously committed to attending. It's also shitty for your publicity.

Hardcore rap pioneer DMX, recently out of prison as well as rehab, was scheduled to perform in a celebrity boxing match in Birmingham, Alabama. Unfortunately for the rap superstar, as a result of his refusal to take part, a lawsuit is the consequence.

By backing out of the celebrity boxing match that he agreed to participate in, he will now be forced to pay an undetermined amount in damages for breach of contract, as well as legal fee`s for both him self and the defendants. The damages are reportedly in the million dollar range

The only thing that works in favor of DMX is, this is totally his persona at work. He would not be Dark Man X if he acted any other way. Sometimes it`s hard to break that curse, where your fans expect that type of publicity and exposure to set the bar.

1 comment:

  1. Manuel “Manny” Alcantara is a rising star in the world of R&B and hip-hop. And while the music industry remains an uphill battle, the multi-talented nineteen year-old Lynn, MA native has watched as his fan base has expanded around the globe. Manny’s songs have been on the radio and he has performed to crowds that are growing in both size and enthusiasm. But now he is being asked to climb an even higher mountain to engage a fierce enemy…Drunk Driving.

    Manny was recently named the 2009 New England Hip Hop and R&B Spokesperson for the Ground Control Drunk Driving Prevention Campaign. This first of its kind program uses up-and-coming talented musicians to educate American teenagers about the dangers associated with drinking and driving.

    Manny’s association with Ground Control has afforded this Lynn, MA. resident a unique insight into the ways drunk driving effects American society. Says Manny, “I feel privileged to be able to make a difference. Being a young adult I am on the front lines. Kids my age are dying everyday and for what? I think it is amazing that I have been asked to use my music to draw attention to the fact that these terrible tragedies are preventable. If my music can save even one life, then I will feel I have accomplished a lot.”

    I hope we can count on you to help us shine some light on both this amazing and talented young artist and this important cause, in the form of a quote or media attention. Your involvement with our cause is vital this season in helping Manny and GROUND CONTROL save lives.

    Both Manny and the President of the Ground Control Campaign are available for phone interviews at your convenience.

    For more information on Manny's album please visit:

    To learn more about Manny, please visit his official website and Electronic Press Kit:

    For more information on Illumina Records and Promotions or GROUND CONTROL, please visit:


    Nicole Van Eden
    Director of Publicity
    Illumina Records/GROUND CONTROL


Rap music business - Marketing and Promoting the Future of Hip Hop