Animal Farm’s highly anticipated album Culture Shock has finally hit the streets. After a three year hiatus, Portland’s favorites are back with Culture Shock, featuring a host of legends, including Talib Kweli, DJ Rob Swift, and Abstract Rude. The album was entirely produced by group member Gen. Erik, whose production has appeared on MTV and a recent behind the scenes Powerade commercial with NBA Superstar Chris Paul.
In lieu of the LP's release, Animal Farm has decided to let loose another leak from the LP, "Music For Idiots" f/Abstract Rude: http://hulkshare.com/z1kap3phe3wf
Also, you can check out the hilarious “Culture Shock” promotional campaign executed by Animal Farm at SXSW: http://youtu.be/qZDd432lnT0.
You can purchase the album "Culture Shock" at http://itunes.apple.com/us/album/culture-shock/id434958715
The first single, “Test of Time” featuring Talib Kweli, has received rave reviews and has been featured on Rcrdlbl.com, Nah Right, 2dopeboyz, djbooth, hiphopsite, hiphopdx, okayplayer, hypem, and more. The record has also has received numerous radio spins all over the world, by DJ Premier, DJ Eclipse, BBC, and more. According to Okayplayer, “Talib Kweli jumped on this soulful track with Portland’s hip-hop kings Animal Farm with predictably strong results. If they keep growing joints like this down on the farm, the Pacific Northwest could be a new mecca for true-school rap." Check out the single, which received over 10,000 online plays in its first week alone at http://snd.sc/eroudr.
The follow up single was Animal Farm’s hilarious first video, “Pop Music”, which chronicles the rise of a pop star and his fall from glory. In “Pop Music”, Animal Farm’s Fury, Serge Severe, Gen.Erik, and Hanif Wondir use clever wordplay by utilizing the names of numerous pop acts to tell this entertaining tale. Check out the video, which has been featured on the Smoking Section, OnSmash, HipHopDX, KevinNottingham.com, HipHopRuckus, and many more at http://youtu.be/-6AI5T9RMqw
Animal Farm is a hip-hop group who has defied the odds by creating a dedicated following, despite residing in Portland, Oregon, the indie rock capitol of the world. The group has created a dedicated following by sharing stages with countless top-notch artists, including Common, Method Man, Redman, LMFAO, GZA, RZA, Ghostface Killah, Wiz Khalifa, N.E.R.D., KRS-One, The Cool Kids, De La Soul, The Game, Del, Dead Prez, Talib Kweli, Ozomatli, Hieroglyphics, and more.
Now Animal Farm’s Gen.Erik, Hanif Wondir, Fury, Serge Severe, and DJ Wels have returned with Culture Shock, a funky, soulful album, which is a great testament to their True School Hip-Hop roots.
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