Thursday, March 3, 2011

A.D.O.R. Returns With His Brand New Single "Young World"

Born in Washington Heights, New York, at the age of six, A.D.O.R. (standing for both Another Dimension of Rhythm and A Declaration Of A Revolution) moved to Mt. Vernon, NY (Money Earning Mt. Vernon) and as he grew immersed himself in Mt. Vernon’s rapidly growing Hip-Hop scene. Soon thereafter, A.D.O.R. met Sean Combs, Heavy D, Al B. Sure and future musical collaborator Pete Rock.

Sean “Diddy” Combs who by this time was working at Uptown Records, began shopping A.D.O.R.’s early demo tapes which ultimately resulted in a management and production deal with DJ Eddie F (Heavy D’s DJ) and a subsequent deal with Atlantic Records.

A.D.O.R.’s introduction to the masses was the instant classic “Let It All Hang Out,” a Pete Rock produced gem that exhibited the heavenly horns that would soon become his trademark; and the horns meshed perfectly with A.D.O.R.’s tight flow and distinctive, high-pitched register (DL link to A.D.O.R.’s “Let It All Hang Out” produced by Pete Rock:

Being one of the first lighter shaded emcees to help break down the color-barrier in Hip-Hop, “Let It All Hang Out” became a hit in 1992 (and has since proven timeless) and the buzz propelled A.D.O.R. on major tours and numerous television appearances. In 1994, A.D.O.R. followed up with his second-single, “One For The Trouble,” which was produced by K-Def and legendary producer Marley Marl and it provided the vocal snippet “back once again with the ill behavior” that would dominate Fatboy Slim’s 1998 hit remix of “Renegade Master.”

Despite two hit singles and a nearly completed debut LP (The Concrete), A.D.O.R.’s successful run at Atlantic came to an acrimonious end, as he sought his release from the label in 1995 without The Concrete being released, reportedly due to disputes over creative decisions and in large part to shady business dealings.

In 1996, A.D.O.R. formed his own record company, Tru Reign Records, and for his fledgling label he immediately recorded and released another Pete Rock produced banger, "Enter the Center” as a single and it received heavy radio airplay and sold remarkably well given its independent distribution.

Mining all of his previous singles together, A.D.O.R. finally released his debut LP, Shock Frequency (1998), and it included production from Pete Rock, Diamond D, Marley Marl, Clark Kent, Sam Sever (of 3rd Bass fame) and K-Def.

In January 2000, A.D.O.R.’s Tru Reign label secured a distribution deal with Nile Rodgers’ company Sumpthing Distribution and in 2003 he released the Classic Bangers, Vol. 1, compilation and then an album of all new music, Signature of the Ill (2005).

A.D.O.R. will be releasing his latest project, Tru Jewelz and Videotape (EP) on 3-22-2011 and the first single, the anthemic “Young World” is now available on iTunes:

A.D.O.R. “Young World” MP3 (produced by Travis Edinger)

For more information on A.D.O.R. please visit:

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