ESPN Secures David Dallas's 'Big Time' Track for Men's College Basketball Programming

New Zealand rap artist David Dallas, who recently moved from his hometown of Auckland to NYC in hopes of finding success in the music industry, has just secured placement at ESPN for his song "Big Time." The track will be used in ESPN's syndication of men's college basketball for all in-conference play beginning December 28th (Big East, ACC, SEC, Pac-10, etc.).

David Dallas will receive on-screen credits as well. David Dallas recently announced his partnership with Duck Down Music through Dirty Management & Dawn Raid Entertainment.

iTunes Link: http://itunes.apple.com/us/album/big-time-single/id408019329

Ice Cube Lends His Voice Acting Talents To TreyArch For Release Of CoD: Black Ops

Entertainment mogul and artist entrepreneur Ice Cube has lent his voice acting talents to video game designer TreyArch for the highly anticipated game release of Call of Duty: Black Ops. Ice Cube also has music featured on the games soundtrack.

The marketing team at Ice Cube's enterprise do a master job to keep the rap artist/actor & film maker working on successful projects.

Eminem Track Used By Microsoft Xbox360 Commercial For C.O.D. Modern Warfare 2

"Til I Collapse" written and performed by Eminem featuring Nate Dogg is from the album "the Eminem Show". This particular track is used here to promote the new blockbuster game Call Of Duty Modern Warfare 2 by the Xbox360 of Microsoft Corporation.

Having the funds to properly market this already highly anticipated game, it's no surprise Microsoft decided to use an Eminem song to promote their new million dollar baby. The rap superstar has an unmistakable voice, catching viewers attention instantly. I know this.

How, you ask ? I just so happen to be sitting in the living room, working on my laptop, when I heard the rap artist's song coming from a TV commercial. It caught my attention immediately, considering the last TV commercial I saw which featured an Eminem track was for the iPod by Apple, who wound up getting sued and settling out of court with the rapper's music publishing company.

For more details on that, check out my article on the subject: 8 Mile Style Lawsuit Against Apple

Hopefully Microsoft acquired the proper synchronization license, or else they are going to run into some legal trouble. What do you think ? Leave your two cents.