New Video: Macklemore & Ryan Lewis Interview with Al Lidstrom

In this exclusive video interview with Macklemore & Ryan Lewis, Emilio Sparks of AlLidstrom.com, takes us back to when the emcee and producer duo first met through Myspace. The pair also discuss details of how they have created a successful independent music business that encompasses all different forms of media.

This interview also brings up some other important issues, such as equal rights marriage and more importantly, are Macklemore & Ryan Lewis considered hip hop? After all, at the end of the day these two are an emcee and producer duo at the core. They make music that certainly has strong influences from hip hop, even if it does fuse other genres and sounds to create something different. Aren't we supposed to sound different?

What are your thoughts on these two and how their music can be described or what genre it actually falls under? Here at F.O.R.M we would love to hear your opinion, so drop us some comments down below and lets get the discussion started shall we?

Links:
http://macklemore.com
https://twitter.com/macklemore
https://www.facebook.com/Macklemore
https://twitter.com/RyanLewis
https://www.facebook.com/ryanlewisproductions

New Video: "Can't Hold Us" - Macklemore & Ryan Lewis featuring Ray Dalton

This is by far one of the greatest music videos I've seen in a while. For real, the effort that went into the production of this video really shows when you watch it all the way through. Not only that, but the song "Can't Hold Us" and "The Heist" mixtape from Macklemore & Ryan Lewis are absolutely dope and original.

Here is the background info on how exactly this incredible music video came to be:

It seems like when a music video comes out, the title that receives all of the credit and travels with a film is that of the director. It’s as though the director is the “artist” or “creator” of the music video, when in reality a music video is first a written treatment, produced (putting together ingredients like actors and locations), shot and directed, cut on the editing board and finally color graded. The music might be fine tuned and scored specifically for that film. There are so many variables that are completely equal if not sometimes more complicated than directing, it’s a shame that so much credit comes down to whoever fulfills that position. A director wouldn’t have shit to direct without a producer. A producer would have nothing to produce without a writer, and so forth. 

For our team, I think it’s even more complicated because roles tend to cross over. We simply don’t work within the conventional hierarchy of the film industry (director, producer, etc.) Sure, people have concrete pre-defined roles based on their expertise, but our team has the remarkable ability to wear multiple hats. Can’t Hold Us was a video that showcased this well. 

After three months of shooting, finally getting to those last few frames where you reveal the credits, it’s a tense moment. There isn’t exactly a sensible way to do it, if we’re trying to fit people into classic film roles. It leads me to the point that although we do our best to give people titles, this was a video fully created by seven individuals at the forefront. Take any of those people out of the equation, you’d be watching a very different video. I write this in hopes that you don’t fall under the illusion that one person creates a music video, particularly at the Macklemore camp. We are constantly challenging and enhancing each another’s ideas and I take pride in believing that’s the reason we make great videos. 

 – Ryan Lewis

Connect: @macklemore | @RyanLewis

New Video: Nardwuar Vs. Macklemore & Ryan Lewis

The best part of SXSW is that Nardwuar the Human Serviette heads down to Austin, Texas to conduct all these dope interviews with some of the industry's most-hyped-about upcoming artists and future stars. In this great interview, Nardwuar goes head to head with Macklemore & Ryan Lewis and digs deep into their past.

Twitter: @Nardwuar | @macklemore | @RyanLewis